Seung Yong Chung is a highly respected figure in the entertainment and marketing industries. As the CEO and co-founder of Cashmere Agency, he has played a key role in shaping how brands connect with multicultural audiences around the world. Born in Seoul, South Korea, and raised in the United States, Chung’s life bridges two cultures, giving him a unique understanding of global identity and diversity.
Through his sharp business mind, creative vision, and cultural insight, he built a company that redefined modern marketing. His journey from a young immigrant to a leading executive in Los Angeles is an inspiring example of how hard work, education, and innovation can lead to lasting success.
Seung Yong Chung Profile Summary
| Personal Details | Information |
|---|---|
| Full Name | Seung Yong Chung |
| Birth Year | 1970 |
| Age (2025) | 55 years old |
| Birthplace | Seoul, South Korea |
| Nationality | South Korean-American |
| Ethnicity | Asian |
| Religion | Christianity |
| Height | 6’3″ (191 cm) |
| Weight | 176 lbs (80 kg) |
| Hair Color | Black |
| Eye Color | Dark Brown |
| Education | Virginia Tech (B.S. Finance), George Washington University (M.S. Information Systems) |
| Profession | Businessman, Marketing Executive |
| Known For | CEO & Co-founder of Cashmere Agency, Diane Farr’s ex-husband |
| Marital Status | Divorced (2006–2020) |
| Children | Beckett, Sawyer, Coco Chung |
| Current Residence | Los Angeles, California |
| Estimated Net Worth (2025) | $19.8 – $20.3 million |
Early Life and Family Background
Seung Yong Chung was born in 1970 in Seoul, South Korea, but moved to the United States at just two years old with his family. Growing up as a Korean-American, he experienced the balance between traditional Korean values and American culture. His father was a businessman, and his mother worked as a nurse—two hardworking parents who taught him discipline, determination, and humility.
Living between two worlds helped Chung develop an open mind and respect for cultural differences. These experiences later became the foundation of his career in multicultural marketing. From an early age, he valued family, education, and ambition—qualities that shaped both his personal and professional journey.
Education and Academic Achievements
Seung Yong Chung attended Gaithersburg High School before continuing his education at Virginia Tech’s Pamplin School of Business, where he earned a Bachelor of Science in Finance. His interest in how business and technology work together led him to pursue a Master of Science in Information Systems from George Washington University.
This combination of finance and information systems gave Chung a rare balance of analytical and technological skills. His education prepared him to think strategically, solve complex problems, and adapt to emerging industries—qualities that later helped him innovate in the world of entertainment marketing.
Early Career Path
After completing his education, Chung began his professional journey in the corporate and technology sectors. He worked with software companies and at Ernst & Young LLP, one of the world’s top consulting and accounting firms. These early experiences helped him build a strong foundation in business development, technology management, and financial strategy.
However, Chung soon realized that he wanted to use his business skills in a more creative and culturally impactful way. He was drawn to industries that connected business with art and storytelling. This motivation inspired him to move from the corporate world into entertainment marketing—a decision that changed his career path entirely.
Founding of Cashmere Agency
In 2003, Seung Yong Chung partnered with Ted Chung to launch Cashmere Agency in Los Angeles. Their vision was clear—to create a marketing agency that didn’t just promote brands but told authentic stories that connected with real people. From the beginning, they aimed to bridge the gap between culture, entertainment, and business.
Cashmere started small but quickly gained attention for its creative approach and cultural relevance. Chung’s leadership helped the agency grow into a globally recognized creative powerhouse. Today, Cashmere works with leading brands, artists, and entertainment companies, known for its ability to understand and celebrate diverse audiences through authentic storytelling.
Achievements and Awards
Under Seung Yong Chung’s guidance, Cashmere Agency achieved major success and industry recognition. In 2019, it was named AdAge’s Multicultural Agency of the Year, honoring its commitment to diversity and creativity. The agency also won several awards at the Cannes Lions Creative Festival, one of the most prestigious honors in advertising.
Through campaigns that blended culture, technology, and emotion, Chung and his team helped brands connect with communities in ways that felt genuine and modern. His leadership not only brought business success but also advanced cultural representation in marketing and media.
Leadership Philosophy and Vision
Seung Yong Chung’s leadership style combines business strategy with creativity and empathy. He believes that the most successful marketing doesn’t just sell—it communicates, inspires, and respects cultural identity. His vision focuses on authenticity, inclusion, and innovation, encouraging his team to think beyond trends and connect deeply with audiences.
Chung promotes collaboration and values diverse perspectives within his company. He empowers young creatives to bring their cultural experiences into their work, helping Cashmere stay fresh and relevant. His leadership has influenced a new generation of marketers who understand that culture is the heart of connection.
Marriage to Diane Farr and Family Life
Seung Yong Chung married American actress Diane Farr in 2006, in a beautiful ceremony that blended Korean and Western traditions. Despite cultural differences, their union was built on love and mutual respect. Their wedding included both family customs and modern touches, representing the harmony of their backgrounds.
Together, they raised three children—Beckett, Sawyer, and Coco—whom Diane affectionately called their “Irish triplets” because they were born so close together. Although the couple divorced in 2020 after 14 years of marriage, they continue to co-parent their children with kindness and understanding, keeping their family relationships strong.
Diane Farr: The Actress Who Shared His Journey
Diane Farr is an accomplished actress, writer, and producer known for her roles in Numb3rs, Rescue Me, and Fire Country. During her marriage to Seung Yong Chung, she often spoke about their cultural differences and how they learned from each other’s backgrounds.
Their partnership was a blend of creativity and intellect—Diane’s artistic career complemented Chung’s business world. Together, they balanced family life with demanding careers, offering a modern example of cross-cultural respect and teamwork.
Personal Life and Current Status
Today, Seung Yong Chung lives in Los Angeles, California, where he continues to lead Cashmere Agency. Known for his private and humble lifestyle, he prefers to stay away from the public spotlight and social media. His focus remains on family, business innovation, and cultural leadership.
Despite his success, Chung maintains a low profile and is respected for letting his work speak for itself. He believes in balance—devoting time to both his professional goals and his personal life.
Financial Success and Net Worth
As of 2025, Seung Yong Chung’s estimated net worth is between $19.8 million and $20.3 million. His primary source of income comes from Cashmere Agency, along with investments and consulting work.
Unlike many public figures, Chung’s financial success stems from long-term vision and strategic leadership, not fame or public appearances. His story shows how dedication and innovation can build sustainable wealth while maintaining integrity and privacy.
Legacy and Industry Impact
Seung Yong Chung’s influence on modern marketing is both powerful and lasting. He transformed how brands communicate by emphasizing culture, authenticity, and inclusivity. Through Cashmere Agency, he helped shape campaigns that represent real people and real stories.
His work has inspired other marketers to move beyond stereotypes and focus on understanding their audiences. By blending business strategy with cultural empathy, Chung has left a permanent mark on the global entertainment and marketing industries.
Inspirational Lessons from Seung Yong Chung
Seung Yong Chung’s journey offers valuable lessons for anyone pursuing success. He shows that cultural awareness, creativity, and education can build powerful opportunities. His life teaches that great leadership comes from listening, learning, and leading with integrity.
For aspiring entrepreneurs and marketers, Chung’s story highlights the importance of believing in your vision, respecting diversity, and using creativity to bring people together. He represents the modern multicultural leader, smart, grounded, and forward-thinking.
Conclusion
From a young immigrant in America to a celebrated business leader, Seung Yong Chung’s story is one of perseverance and purpose. His success at Cashmere Agency proves that true innovation comes from understanding people and their cultures.
He continues to inspire others through his quiet dedication, authenticity, and leadership. Seung Yong Chung’s journey reminds us that when business meets culture with respect and creativity, the result can transform industries—and inspire generations to come.
(FAQs)
1. Who is Seung Yong Chung?
Seung Yong Chung is a South Korean-American entrepreneur and marketing executive best known as the CEO and co-founder of Cashmere Agency, a leading creative marketing firm based in Los Angeles. He has built a career centered on cultural storytelling, authenticity, and entertainment branding. His innovative approach has helped global brands connect meaningfully with diverse audiences.
2. How old is Seung Yong Chung?
Born in 1970, Seung Yong Chung is 55 years old as of 2025. Despite his age, he maintains a youthful and energetic presence, both personally and professionally. His decades of experience have made him a respected leader in multicultural and entertainment marketing.
3. What is Seung Yong Chung best known for?
He is best known for co-founding Cashmere Agency, an award-winning creative firm that bridges culture and commerce through authentic storytelling. Under his leadership, the agency has worked with major entertainment and global brands. His vision has helped redefine how marketing connects across cultural boundaries.
4. What is Seung Yong Chung’s educational background?
Seung Yong Chung earned a B.S. in Finance from Virginia Tech and an M.S. in Information Systems from George Washington University. This blend of financial and technological expertise equipped him to excel in both analytical and creative industries. His education played a key role in shaping his strategic business mindset.
5. Was Seung Yong Chung married to Diane Farr?
Yes, Seung Yong Chung was married to American actress and writer Diane Farr from 2006 until their divorce in 2020. Their marriage beautifully blended Korean and Western traditions, reflecting their mutual respect and love. Even after separation, they continue to co-parent their three children amicably.
6. How many children does Seung Yong Chung have?
He has three children with Diane Farr — a son named Beckett and twin daughters, Sawyer and Coco. The siblings were born close together, earning the affectionate nickname “Irish triplets.” Chung remains a dedicated and loving father, actively involved in their upbringing.
7. What is Seung Yong Chung’s net worth in 2025?
As of 2025, Seung Yong Chung’s estimated net worth ranges between $19.8 million and $20.3 million. His wealth primarily comes from his success with Cashmere Agency and strategic business investments. This financial success reflects years of vision, discipline, and leadership in a competitive industry.
8. Where does Seung Yong Chung currently live?
Seung Yong Chung currently resides in Los Angeles, California, where he oversees operations at Cashmere Agency. Despite his professional success, he maintains a low-profile lifestyle and values privacy. He focuses on balancing his business commitments with family life and personal growth.
